Graphic designers are professionals that specialize in graphics deigns and arts. They assemble, edit and publish various images, typography, motion graphics and others. Today Graphic designs is one of the best marketing tool that one can use today. And, it’s needed across all kinds of industries ranging from advertising, Marketing, Health Care, Publishing, digital communications and more. So, the demand for Graphic Designers is even higher as companies try to increase their digital presence.
Career as a Graphic Designer
Graphic designing is the best career for people who are creative thinkers and Art enthusiast with an attention to detail. Here, they can let their imaginations run wild to create all kinds of masterpieces. And, it’s the responsibility of Graphic Designers to display information in an appealing way to the viewer. Similarly, Graphic designing skills are easily transferable to other career choices as well. Considering this, we’ve listed the best careers that one can choose as a Graphic designer.
The first career that comes to everybody’s mind when it comes to graphic designing is the Photo Editor. The main job of Photo editors is to work in real-life images adjusting various parameters like colors, lightings, balance etc. All of this is to be done according to the client’s requirements and needs. For this career you should have pretty good knowledge of Photoshop’s and other editing software’s as required.
Logo Designers are the individuals tasked with developing captivating visual Graphics/Symbols that represent a company, brand, products or services. As such, they research both their target demographic and the company needs to create Graphics/Symbols that appeal to both parties. Also, Logo designers need to compare their designs to the existing ones in the market before publishing them. This prevents potential copyrights and help create an original design for the client.
Web Designing is a process of creating/building websites through the combination of visual elements like Photos, Graphics, animations etc. And, it’s the responsibility of Web designers to build compelling ideas according to the client’s needs. Similarly, they are also tasked to develop engaging and fun landing pages for the website without compromising its overall speed. And, it’s one of the most popular and growing Graphic designing job in the market today.
Might be interested in reading: Career in Video Editing
User Experience/Interface Designer
Both User Experience and Interface designers are tasked with creating a positive experience for people while interacting with digital goods. Here, User experience designers mostly work to provide the overall best experience to the users. But, User interface designers are tasked with creating the best interactive visual elements of a product. Also, User Interface designing is a part of the User experience designing. One can even apply for various UX/UI designing courses in universities to further their horizon.
Advertising is one of the best way to flow information about a particular product or Service. And, Advertising designers use various graphics, sketching, effects, photography to create alluring marketing materials for the product or brand. This in turn increases its brand awareness and likely contributes to better overall sales. Now, Advertising designers may work on various promotional materials like magazines, Billboards, websites and others. All in All, it’s one of the most popular career choices for a Graphic Designer.
Digital Arts are modern artistic works made using digital technologies. Here, Artists use electronic Medias for their canvas and create their artistic pieces. And, Digital Artists mostly work for creating artworks that help sell videogames, Films and other similar products. Today, there is a huge demand for Digital Artists as the consumption of digital Medias is greater than ever before. And, many companies like film studios, Gaming companies, Publishers, Fashion brands etc. are in constant need of creative digital artists. So, it’s a great career choice for any Graphic designers.
Author: Rabindra Ghemosu
Business Development Officer, Business Analyst (Highly skilled in IT Section)